River Island has partnered with Curalate to align social shopping experiences on and away from its website. The fashion retailer is rolling out a suite of technology, streamlining its social commerce capabilities to power discovery-driven purchasing. River Island is using social commerce specialist Curalate’s Like2Buy feature to make its Instagram feed shoppable, while harnessing user […]
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey. The global fitness brand has appointed marketing technology company Curalate to make its social media channels fully shoppable, creating a seamless experience for consumers from the moment of discovery to the point of purchase. Beginning […]
Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company. Its ‘discovery-driven commerce’ platform enables retailers to leverage visual content from a variety of sources and make it fully shoppable for consumers. Curalate’s technology tags each image and video with […]