Big Shifts in Budgets and CPMs in Fallout of iOS 14.5 as Identified by Bidalgo
Big Shifts in Budgets and CPMs in Fallout of iOS 14.5 as Identified by Bidalgo
Plan.Net Performance’s Thomas Herrmann discusses opportunities and new possibilities in retail media
Until now, companies looking to advertise their products online have done so using ads on search engines, social networks or media websites. Now, there is yet another option: an increasing number of retail websites are offering space for companies to place ads. For the retail platforms, such advertising represents a lucrative source of income. The […]
40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath
Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]
Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising
Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the […]
Evidence needed to prove the value of personalised Facebook advertising
Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click through rates, according to experts from the world’s largest centre for research into marketing. The study by researchers at the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science has highlighted the need for researched evidence to support claims about […]