Research undertaken by Verve, a location based mobile marketing platform, finds that consumers are twice as likely to interact with mobile ads informed by location insights than with generic ads. The findings also reveal that a mobile ad related to consumers’ hobbies and interests drives more than twice as much engagement than with a generic […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
This holiday, the LEGO Gift Bot, Ralph, is here to make sure every wish clicks into place! We’ve all been there… every year Christmas pops up and surprises us! Next things you know, the gift buying rush begins and we feel drowned in indecision. What gifts to buy? What will your sister’s eldest want this […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While […]
Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]
Austrian sweet brand Pez, famous for its iconic dispensers, has partnered with AR firm Zappar to enable consumers to interact with PEZ characters via AR experiences in the new PEZ Play app. When the app is downloaded, gamers are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]