UK government to probe whether digital ad market poses ‘harm’ to people

UK government to probe whether digital ad market poses ‘harm’ to people

The UK government’s Competition and Markets Authority (CMA) has launched an investigation into the digital advertising dominance of online platforms like Google and Facebook, as well as how consumer data is used in the wider market. The probe could have far-reaching implications not only for the ad-supported digital duopoly, but also for adtech players. “We are assessing […]

O2’s Weve pulls out of delivering mobile ads

O2’s Weve pulls out of delivering mobile ads

O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only for its own marketing and brand loyalty purposes. From August 21, Weve said it will stop taking new bookings for mobile advertising campaigns. In a statement, O2 said the move would allow it to “solely […]

TMG’s Truth puts consumers back in control of their data via blockchain

TMG’s Truth puts consumers back in control of their data via blockchain

Truth, a subsidiary of The Marketing Group (TMG), has announced that it is launching a blockchain-enabled GDPR compliant marketplace enabling consumers to take back control of their personal data. Truth Data Cloud is the world’s first marketplace for consumer data to launch with commercial partners on both the supply and redemption side, enabled by open […]