Maxis and Ensemble Worldwide Malaysia create an interactive AR lion dance app for Chinese New Year

Maxis and Ensemble Worldwide Malaysia create an interactive AR lion dance app for Chinese New Year

Ensemble Worldwide Malaysia and Maxis have teamed up on yet another ground-breaking campaign, this time, for the Chinese New Year festive season. The ‘HuatAR‘ campaign is a world’s first, devised by the team to bring blessings (‘Huat’ in Hokkien) and make the culturally significant lion dance more accessible to masses through the use of augmented […]