Addictive Mobility, a leading mobile ad tech solution provider and Adobe Audience Manager, the industry’s leading data management platform (DMP), have successfully completed a platform integration that will allow brands to extend high-value audience segments from cross-device channels to the mobile environment. Adobe Audience Manager, a core solution within Adobe Marketing Cloud, consolidates audience information […]
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active. However, on Wednesday, it voluntarily removed the device […]
Less than a week after borrowing one of Snapchat’s defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Limited to Canada and Brazil for the time being, Facebook has introduced new filters which can be used to jazz up photos in various ways, such as turning faces into animations. […]
After its first few months offering dozens of chatbots, Kik says users have caught on and exchanged nearly 2 billion messages with brands, entertainment companies and publishers on the platform. According to statistics released on August 4, by the Canadian messaging app, users have exchanged 1.8 billion messages with the more than 20,000 bots created by […]
Yellow Pages has launched a new campaign promoting its revamped YP Dine app that highlights the internal battle between Canadians’ stomach, brain and heart when it comes to choosing what they want to eat. The digital campaign from Leo Burnett features claymation representations of the three organs bickering about their dining decisions, only to agree […]
