Reading this on your smartphone? Company advertising departments will be pleasantly unsurprised. Consumers’ obsession with their smartphones meant that firms increased their mobile advertising budgets by 56 per cent year-on-year to £1.7bn in the first half of 2016. This means that 36p in every £1 spent on internet advertising now goes on phones, up from […]
Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association. In the recent State of the Industry: Mobile Marketing in EMEA report, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed […]
