Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study. The research, from Alteryx uncovers the benefits and impact of data analytics in digitisation projects in the UK, as well as across […]
LoopMe, a global AI and brand advertising platform, has formed their first UK partnership with IRI, a provider of big data and predictive analytics, to optimise sales and advertising campaigns. To further brand marketing success, LoopMe has created the PurchaseLoop Sales product, which will enable users to advance purchase intent in real-time and obtain attribution of […]
I’ve got a problem with the Internet of Things. Here it is: it’s too big. A bit like our old frenemy Big Data, where it now seems that all data is big. I accept that the definition of IoT includes all connected devices and vehicles. What’s driving me mad is that we single out separate […]
Location intelligence solution startup, Geoblink, has announced the release of its latest product feature that segments the quantity of footfall traffic by time of day. The company launches this new footfall feature with an analysis of target audiences ahead of the forthcoming FIFA World Cup tournament across London (North of the River Thames – 77 […]
Plan.Net Hamburg has been the media and consulting agency for Audible since March 2015. The Amazon subsidiary, based in Berlin, is a leading provider of digital listening experiences offering more than 250,000 titles. The goal of the collaboration was and still is to further increase brand awareness and sales for Audible as well as the […]
Vpon Big Data Group, one of Asia’s leading big data ad technology company, released 2017 H1 APAC Mobile Advertising Statistics and Trends report, revealing the mobile behaviour analysis of domestic tourists in Japan. Through these mobile data, advertisers can target potential tourists for promotion. Moreover, the report also explores the mobile behaviour of Greater China […]
Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. The ‘Seriously Social 2016‘ report features analysis by Peter Field, the renowned independent marketing consultant. Field scrutinised data attached to entries to […]