Coca-Cola links up with Cargo to provide refreshments in Uber and Lyft rides

Coca-Cola links up with Cargo to provide refreshments in Uber and Lyft rides

Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]

Juan Valdez Mobile Campaign by Adsmovil for Colombia

Juan Valdez Mobile Campaign by Adsmovil for Colombia

Strategy: The objective of this mobile campaign was to generate a different user experience in which Juan Valdez’s customer could interact with the products during different times through the day. Regardless of the time or weather and could still find adequate product offerings in Juan Valdez stores, trying to become the best alternative for the […]

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high ­quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual­ recognition technology for the launch of […]