The 3rd Lovely Mobile Awards now open for entries!

The 3rd Lovely Mobile Awards now open for entries!

The 3rd edition of The Lovely Mobile Awards are now open for entries. The Lovely Mobile Awards are an awards program brought to you by us and honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. The Awards are judged by leading members of the global Mobile […]

BETC’s General POP and Air France Music launches “Never Miss Out”

BETC’s General POP and Air France Music launches “Never Miss Out”

Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]

UNICEF and BETC launch an unprecedented fundraising tool using blockchain technology

UNICEF and BETC launch an unprecedented fundraising tool using blockchain technology

 Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the ‘Game Changers‘ initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. UNICEF’s work for children depends on donations and they asked for help to attract a younger generation of donors since […]

BETC and Bouygues take you on the real Tour de France

BETC and Bouygues take you on the real Tour de France

Have you always wondered what the French people really are like? Are they all elegant, slim and chic? Do they eat croissants for breakfast every day? Are French kids the most well-behaved in the world, do young people only listen to electro and do they all still smoke? Now, for the first time, thanks to […]