Google’s header bidding tool exits beta

Google’s header bidding tool exits beta

Exchange Bidding, Google‘s header bidding platform, has exited beta. According to Google, publishers that use DoubleClick for Publishers (DFP) will be able to use the platform to increase overall revenue by allowing multiple exchanges to bid on a placement while generating reports on demand channels, yield groups, and advertisers on the basis of impressions. A […]

Apple Music for Android launches out of beta, gets an equalizer

Apple Music for Android launches out of beta, gets an equalizer

Apple has launched its Apple Music music streaming app for Android out of beta. The update arrived yesterday in the Google Play Store. The app now features an equalizer. You can access it by opening the app’s settings from the drawer and double-tapping the EQ option. It’s off by default, so you’ll have to toggle […]