Alcheme, a rising player in the skincare scene, recently closed a round of seed funding, led by DSG Consumer Partners, an investment company based in Singapore that focuses on consumer businesses in Southeast Asia and India, as well as private investor Kenneth Bishop. With the funding, Alcheme will focus on product and market development, as […]
Beauty giant Coty has unveiled a smart augmented reality ‘magic mirror’ in its Bourjois boutique in Paris which lets users try on products virtually when they physically pick them up. Coty is describing the tech as “blended reality”. It’s been designed to promote Bourjous’ new ‘Velvet’ lipstick range, and to activate it users stand in […]
Instagram‘s shopping service is expanding into the UK, letting retailers tag their products in images to sell directly to people on the the social network. The launch in the UK follows a small-scale beta trial with Marks & Spencer, Heidi Klein and Mahabis. Amy Cole, head of product development at Instagram, says the shopping tool […]
L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets. Targeting those who were considering gifts for occasions such as Mother’s Day, L’Occitane used proximity based targeting to drive store visitations, sales and brand engagement. Using xAd’s tech, target groups were identified from gathered […]