Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at […]
Headspace, the guided meditation app that has raised $75 million from investors, has reached a partnership deal with the National Basketball Association that brings meditation to the NBA family by providing all league and team employees, across the NBA, Women’s National Basketball Association (WNBA), NBA G League and NBA 2K League, access to Headspace’s popular […]
Championing the Filipino peoples’ love of basketball, Sydney-based post house Heckler has recently collaborated on a global project with BBH Singapore to bring an inventive online/offline campaign for Nike in partnership with Google to young basketball players in the country’s capital city of Manila. With the aim to improve the skills of the nation’s young […]