Porsche continues to incorporate technology into its print ads for the 718 Boxster. A new execution debuts in the September issue of Outside magazine, which hits shelves this week. It is the third in the series of these print ads that started back in March 2015 with a Porsche hologram ad in Fast Company. This time, the […]
MyHyundai App Offers Convenient Vehicle Management for Owners on the Go. Hyundai is debuting a new mobile app for owners called MyHyundai with Blue Link. The new app integrates services currently available in the previously separate Blue Link and Car Care mobile apps. This MyHyundai app makes it even easier for customers to access Blue […]
German automotive brand Mercedes-Benz has joined the Open Automotive Alliance, a partnership of automotive and technology firms aimed at introducing Android software into automobiles and furthering the development of the connected car. The induction of Daimler-owned Mercedes-Benz marks a closer relationship between the Open Automotive Alliance (OAA) and the consortium of car manufacturers who purchased […]
Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics. The format, developed by InSkin Media, runs along the edge of a mobile screen in a bid to be non-intrusive. It wraps around the top and […]
The specialized ads are now out of beta, along with ad listings for nearby dealerships. You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for automotive manufacturers and dealers. On Wednesday, the company announced the big mobile ads that feature […]