Disney Launches Kid-friendly Messaging App

Disney Launches Kid-friendly Messaging App

Disney Australia has launched its own standalone messaging app aimed at creating a family-friendly channel for kids to communicate over which integrates games and education resources. Disney Mix is approved for “4+” on the app store, and includes reminders about online safety, cyberbullying and harassment, with an integrated “Whistle” icon in all chat threads that […]

The Sydney Opera House invites you to #ComeOnIn with social media campaign

The Sydney Opera House invites you to #ComeOnIn with social media campaign

The Sydney Opera House’s campaign #ComeOnIn, which was an attempt to attract visitors to come inside the building rather than simply viewing it from the outside, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. The Sydney Opera House is the most Instagrammed spot in Australia, with over 8.2 million […]

Hero Condoms takes to Tinder to match users with STIs

Hero Condoms takes to Tinder to match users with STIs

Australian Tinder users have been ‘swiping right’ to a series of personified STIs as part of a campaign by condom brand Hero. From ‘Johnorrhoea’ to ‘Sydphilis’ and ‘Herpeia’, a series of 10 fake profiles named after the diseases have been appearing as potential date options for singles on the platform in a bid to highlight the unpleasant side-effects […]

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