Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365‘s new Explore tab that allows users to browse augmented reality videos from their favorite social influencers to better find and buy products. Perfect365 is tapping into the popularity of both its mobile app and social media moguls to […]
Augmented reality app Blippar believes its efforts to get people to use it for visual search, rather than searching through Google, should hit critical mass by early 2017 when it will have the ubiquity to appeal to more advertisers. It’s stopped short of saying how many users that equates to, though the app is already […]
NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ’See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]
Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]