Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with a direct relationship with 1,200+ Latin American, Spain and US Hispanic publishers, announces the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their preferred DSPs at scale. The platform allows […]
Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]
Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom […]
adsquare have announced that PushSpring audience data will now be available on adsquare’s mobile-first data exchange. PushSpring specialises indeterministic mobile audience data sourced entirely from mobile apps offering targeting capabilities at scale across over 200M mobile ad IDs in North America. The partnership between adsquare and PushSpring introduces a next generation of mobile marketing capabilities with a uniquely differentiated […]