The UK’s four major mobile network providers splashed out £1.356bn between them on the first stage of an auction for 4G and 5G airwaves. EE, Three parent Hutchison, O2 parent Telefonica, and Vodafone all successfully picked up spectrum on offer – with Airspan Spectrum Holdings, a SoftBank-backed UK-based subsidiary of Airspan, the only party to […]
Mobile ad mediation and video advertising exchange AerServ has launched an open call auction technology for mobile publishers and app developers to deal with the increasing advertiser demand of header bidding. OpenAuction, available to publishers on the AerServ inventory management and ad serving platform, is said to enable publishers and developers to make simultaneous calls […]
