NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

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NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

NinthDecimal, a leading marketing platform powered by location data, announced it has expanded its offline attribution platform, Location Conversion Index (LCI), to measure website effectiveness. As the industry’s first website-to-store attribution offering, the new Website LCI helps marketers further connect their digital assets to offline sales, and provides retailers with a better understanding of the interplay between their […]

Verifone Media Measures Advertising Impact at the Pump with Skyhook’s New Foot-Traffic Attribution Solution

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Verifone Media Measures Advertising Impact at the Pump with Skyhook’s New Foot-Traffic Attribution Solution

Skyhook, one of the world’s leading location services company, announced that it has been selected by the media division of Verifone, a world leader in payment and commerce solutions, to measure the impact of at-the-pump advertising campaigns. Using Skyhook’s new foot-traffic attribution solution, Verifone Media can measure the effectiveness of their customers’ advertising using real-world […]