Location Sciences and On Device Research Partner to Deliver the UK’s Most Accurate Online to Offline Attribution Product

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Location Sciences and On Device Research Partner to Deliver the UK’s Most Accurate Online to Offline Attribution Product

Location Sciences, the mobile location intelligence company, has partnered with On Device Research, the brand effectiveness company, to deliver a new level of accuracy and precision for measuring media effectiveness in driving store visits, not seen in the UK before. On Device Research’s Mobile Store Effect product will be powered by Location Science’s proprietary first […]

Advertisers may be spending more on mobile, but are still failing to connect the dots

By on    Latest, Marketing, News  

Advertisers may be spending more on mobile, but are still failing to connect the dots

Even as mobile dominates online display budgets, this rapid growth could be superfluous if advertisers aren’t prepared to properly address the effectiveness of mobile ads and their role in brands’s marketing mix modelling, warn experts. Sharper measurement is often talked about but rarely defined for a mobile market which many believe is falling behind the […]