Apsalar Adds Audience, Revenue and Engagement Lift Analysis to their Mobile Marketing Cloud
Mobile insights and audiences company, Apsalar, announced the addition of Lift Analytics and Reporting to their popular Mobile Marketing Cloud suite. These enhancements enable marketing leaders to understand the incremental impact of their audience-driven targeting and marketing efforts on revenue and user engagement. Using Lift Analytics and Reporting, marketers compare the impact of highly-targeted install […]
