Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits of anonymous users in a privacy compliant manner. This offers a significant competitive advantage in an ecosystem where […]
Industry-Leading Brand Safety & Suitability Measurement Expands to 11 Additional Countries to a Total of 60+ Countries on TikTok Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity […]
Introducing Airship’s latest feature, the App Health Dashboard, a brand-new reporting dashboard that tracks your app’s performance through the entire mobile app lifecycle! Tailored reports to highlight key metrics, such as user growth, activation rates, engagement scores, retention rates and more. Say goodbye to guesswork and hello to data-backed decisions. The dashboard offers comprehensive insights […]
The Lucy Rayner Foundation (TLRF) based in Surrey, a well-known mental health charity focusing on awareness and supporting young adults, is delighted to announce a collaboration with Snapchat, the visual messaging platform, to develop a ground-breaking lens designed to facilitate open conversation and encourage young people to express their emotions effectively. From 31st January 2024, […]
Verve Group, one of the fastest-growing SSPs for mobile and CTV and a part of Media and Games Invest (“MGI”), announced its continued growth in dominance within the mobile SSP space, confirmed by the release of Pixalate’s Mobile SSP Market Share Report for Q3 2023. The report places Verve Group as the No. 1 Mobile SSP in North […]
EasyPark Group has, for the past 20 years, been leading parking innovation and smart mobility, transforming traditional systems to modern and convenient solutions. All with the mission to make cities more liveable. For 2023 they wanted to broaden the scope, making not only cities, but Earth more liveable. During 2023 there had been an unusually […]
Smurfit Kappa, a global leader in paper-based packaging solutions, today unveiled an innovative and interactive event app, in partnership with creative technology studio Appetite Creative, to enhance a customer event. The web app based connected experience, accessed via QR codes, is designed to support Smurfit Kappa’s SK Driving event offering a digital interactive support tool […]
US and Austrian startups will create one stop shop for app growth on the major app stores, serving 1,000+ customers across more than 100 countries SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven figure all-cash deal. The agreement creates the industry’s […]
The Circle of Trust is female led, a world first and headquartered in the north west The Circle of Trust, the Manchester founded, female led and a revolutionary world first launched in the UK last week at No. 1 Circle Square in the presence of the great and the good of the Manchester business community. […]
Aer Studios Celebrates National Recognition for Achievements in Gamified eLearning with The Data Escape Room Aer Studios, the South West-based creative tech studio, has won a BIMA Award for its groundbreaking gamification project, The Data Escape Room. This national award-winning digital eLearning tool is designed to enhance data literacy among professionals through an engaging and […]