GumGum taps Frank Sueltmann, OMD, Nielsen alum, for the role GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and is the most senior hire the company has made in the region. As Google officially begins to […]
The innovative technology company and the university are teaming up to boost contextual relevance and personalisation with machine learning Bid-smart DSP Preciso today unveils a collaboration with the AI Chip Centre at Digital University of Kerala (DUK), which sees the university use the programmatic bidder as a use case for its Masters students in AI […]
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between Brand Metrics and its partners to ensure they get the best experience possible – […]
By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform […]
Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel […]
Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work. The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]
CHE Proximity has announced the launch of a new practice, CHEP Mixed Reality, which will be spearheaded by Charlotte Bruton. The new offering will leverage CHEP’s existing advanced engineering team currently organised across commerce cloud, marketing cloud, ad cloud and data cloud teams. Bruton is a Frost Collective alumnus and recent McCann National Digital and […]
INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]
Global Digital Agency Isobar has published a ‘XR playbook’, a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar’s view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight […]
ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, announces it has launched new brand safety categories for different vertical sectors to reinforce its Brand Care offering. Powered by its Natural Language Processing (NLP) technology, ADmantX – thanks to its granular semantic analysis at page level – has enriched its brand safety vertical […]