Adobe Advertising Cloud has linked up with Flashtalking, a data-driven ad management and analytics technology company, to enable advertisers to analyse data ‘on their own terms’ at a granular level. The partnership will see media exposure data in Flashtalking’s ad server combined with pre- and post-bid event data in Adobe Advertising Cloud’s DSP at user-ID […]
Adobe Advertising Cloud has added music streaming service Spotify as a premium inventory source for digital audio, display and video advertising formats. The addition of Spotify comes after a successful closed beta with over 50 advertisers, including Dr Pepper Snapple Group, which saw more than 70 campaigns executed through the Advertising Cloud’s DSP. In making […]
