Initially raising US$5 million to build a social network, Flyr shifted course a year ago to continue with the longtime dream from visionary VFX genius Hassan Uriostegui that one day the iPhone would be the new platform where everybody would access the power of creative software. Hassan’s products have been a hallmark of innovation for […]
Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in their Pinterest search feeds, will now be available to hundreds of other brands after a […]
The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017. The metrics used in the analysis measured […]