Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers. To use it, publishers will need to embed a piece of code across all their pages, and will be able to turn it on and off without having to change the code. Google promises that […]
Google India is intensifying its regional approach in India by now adding Tamil language support for Google AdWords and Google AdSense to reach out to the Tamil audience. Google earlier added Hindi and Bengali to the same. Advertisers will now be able to develop campaigns to target their audience through Tamil-language search and display ads. […]
Google is bringing its Accelerated Mobile Pages (AMP) technology to ads, as the web giant looks to boost its mobile revenue. In October 2015, the firm launched its AMP project to help deliver speedier mobile content for select publishers. Now, the company has introduced a version of AMP tailored specifically for advertising content, called A4A (Amp for ads) […]