Celtra secures $15 million financing to lead creative transformation in digital advertising

Celtra secures $15 million financing to lead creative transformation in digital advertising

Celtra, the creative management platform for digital advertising, today announced a $15 million investment led by Unilever Ventures and WPP. Unilever and WPP are partnering to use Celtra’s market-leading creative technology across Unilever’s global marketing organization and its ecosystem of service providers, technology vendors and media suppliers. Celtra aims to help advertisers maximize their creative potential […]

SpringHill Suites by Marriott Launches First-to-Market Mobile Programmatic Interscroller

SpringHill Suites by Marriott Launches First-to-Market Mobile Programmatic Interscroller

SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands. The subsidiary of Marriott International teamed up with video advertising and digital display platform Celtra, […]