Successful brands spend 82% of their budgets on TV and digital channels combined, says WARC

Successful brands spend 82% of their budgets on TV and digital channels combined, says WARC

WARC, the international marketing intelligence service, has released the latest Media Allocation Benchmark report, identifying where successful advertisers invest their budget. Using its database of effective advertising campaigns, WARC has analysed over 1,100 case studies between 2009 and 2018 that contain budget and media allocation information for TV, digital (including online and mobile), OOH/experiential, print, […]

Social media overtakes print to become the third-largest advertising channel, says Zenith

Social media overtakes print to become the third-largest advertising channel, says Zenith

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Despite strong results being realised by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mis-targeted location impressions. That’s the finding of an analysis conducted by Location Sciences, a global location intelligence company, of 500 million digital location targeted impressions delivered in the UK and […]

The second quarter of 2019 has seen a massive increase in eCommerce ad spend, says Marin Software’s report

The second quarter of 2019 has seen a massive increase in eCommerce ad spend, says  Marin Software’s report

eCommerce advertising is continuing to grow, according to the Q2 2019 Digital Advertising Benchmark Report released by Marin Software, a digital marketing software provider. Marin found that there was a 40 per cent increase in ad spend when it came to eCommerce advertising, dominated by Amazon. Many retailers are also looking to Google Shopping to drive revenue, with shopping ads […]

Majority of marketers plan to spend more on programmatic audio in next 18 months, say Xaxis and IAB Europe

Majority of marketers plan to spend more on programmatic audio in next 18 months, say Xaxis and IAB Europe

Marketers are keen to invest more in programmatic audio and most are planning to do so within the next year and a half, according to research from Xaxis and IAB Europe. The survey of 499 buyers and publishers from across Europe found that 60 per cent of marketers are looking to increase their programmatic audio spend over the next […]

Internet advertising will exceed half of global adspend in 2021, says Zenith report

Internet advertising will exceed half of global adspend in 2021, says Zenith report

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published on July 8. That’s up from the 47% of global adspend that internet advertising will account for this year, and 44% in 2018. However, the growth rate is […]

Digital audio ad spend set to pick up ‘significantly’ over next year, according to Global’s DAX

Digital audio ad spend set to pick up ‘significantly’ over next year, according to Global’s DAX

Advertising investment in digital audio can be expected to grow significantly in the UK over the next 12 months, with the majority of advertisers admitting they will pump more money into the channel. A survey of 215 senior and mid-level executives at leading media agencies and UK brand owners, commissioned by Global’s DAX and conducted […]

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]

Marin Software research reveals shifting patterns in digital ad spend

Marin Software research reveals shifting patterns in digital ad spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report.  Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels […]

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