What is claimed to be the largest bot network ever has been discovered by Adform, which it has said was possibly four times the size of the Methbot network unearthed less than a year ago and accessing over half a million IP addresses, mainly located in the US. The fraud team at the adtech firm […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital […]
Affle, a Singapore HQ mobile audience intelligence and analytics platforms company announced the launch of its Fraud Analytics as a Service Platform – mTraction FaaS in Japan to fight mobile ad fraud. According to industry data sources close to USD 16.4Bn is lost globally due to ad fraud. mTraction FaaS or mFaaS aims to help marketers detect fraud, not as post mortem but on run time, thus minimising wastage of precious marketing dollars. mFaaS utilises three primary interventions as part of […]
A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. Ad Platforms Need to Break Out of Walled Gardens Juniper’s new research, Future […]
The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud – as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide of Ad Fraud’ report was […]