TiVo has partnered with Palo Alto, Calif.-based mobile advertising tech company 4INFO to deploy a tool that makes audiences addressable across locations and devices. The Custom Connected Identity Map will now be part of TiVo’s Targeted Audience Delivery Data Engine. The solution uses mobile ad IDs (MAIDs) and IP addresses as match keys. Using these keys, […]
4Info, the mobile advertising technology firm, has just released its brand new Mobile Advertising Benchmarks which provide marketers with guidance on what matters most for mobile adverts. Based on benchmarks across 136 mobile campaigns, the report compares benchmarks across seven categories: baby, beverage, food, general merchandise, health and beauty, over-the-counter and pet as well as […]
