Furniture brand BUT uses Pokémon Go to give discounts for shoppers

In oder to get a 10% discount on the company’s products, people could go to any of But’s 200 stores in France, snap a screenshot from the game in store and show it at the Checkout. The first two customers in each of the stores who also tweeted their pictures using the hashtag #butattrapezlestous (‘But catch them all’) got €200  in vouchers.

Source: Change Advertising

  #butattrapezlestous, Advertising, App, brand, But, Furniture, Marketing, Mobile, Pokémon Go, Promotion, Retail, viral