Fiksu, a mobile marketing technology company, and Noosphere, an international asset management firm, announced Monday that they’ve founded four new mobile marketing companies to “inherit the legacy of innovation and success from Fiksu.”
According to a provided news release, the new companies will work closely together, but are independent businesses with their own leadership teams, market strategies, and products.
The new companies are:
- Fiksu DSP for quality and scale in RTB advertising
- Fiksu Media Group to offer broad mobile marketing campaigns to agencies
- FreeMyApps for incentivized app marketing
- Fiksu Networks for clients who want mobile marketing via a comprehensive managed service
“Fiksu has long demonstrated leadership in several mobile marketing arenas,” said Max Polyakov, chairman and founder of Noosphere. “Separating the business into these four companies allows each team to serve different audiences and leverage different strengths while building on extremely reliable, high-performance Fiksu tools.”
“I’m extremely proud of what we built at Fiksu, with incredible technology sitting on top of unmatched data,” said Micah Adler, founder and CEO of the former Fiksu and now CEO of Fiksu DSP. “The business has been successful so far, but this evolution positions us for additional growth by better serving the unique needs of different types of clients. The great leadership and expertise of the teams within each of the new companies makes me confident about their future success.”
Source: Mobile Marketing Watch
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