Mobile advertisers are spending more money on Android, according to September data on mobile ad spending from a report by mobile marketing firm Fiksu DSP. Apple’s iOS remains the more competitive platform for mobile ads, but advertisers are willing to pay higher mobile ad prices across both platforms now. Fiksu’s new indexes, launched today, measure cost […]
Fiksu, a mobile marketing technology company, and Noosphere, an international asset management firm, announced Monday that they’ve founded four new mobile marketing companies to “inherit the legacy of innovation and success from Fiksu.” According to a provided news release, the new companies will work closely together, but are independent businesses with their own leadership teams, […]
