Cheil WW India launches Good Vibes app to spread positivity in the lives of the deafblind

Embracing the core value of technology and creativity, Cheil WW India has launched the Good Vibes app, the first-ever mobile app that enables two-way communication for the deafblind.

There are an estimated 6,00,000 deafblind people around the world, while many more remain unknown. Since 95% of what we learn is through our eyes and ears, the deafblind, who can neither hear nor see, are highly disadvantaged.

While the progress of technology has touched our lives in unimaginable ways, the deafblind community has been left behind. For them, the only medium of interpersonal communication is Pro-tactile Sign Language, which requires physical contact with a person who can interpret it. This makes them feel shackled and ever-dependent on caregivers or family members.

While Braille allows them to read, it remains a one-way communication system. What they sorely needed instead was a way to communicate with each other, and with the rest of the world. And the language had to be tactile.

For team Cheil, the smartphone’s inherent ability to vibrate held promise as it provides the much-needed tactile feel. By combining this with the simplicity of Morse Code to represent the alphabet in a binary fashion, the Good Vibes mobile app was designed & developed.

The Good Vibes app can take ‘tactile input’ and transmit it as ‘tactile output.’ The app has no visible UI, and works on a set of hand gestures and taps, helping the deafblind community to connect and chat with each other from wherever they are.

Technically speaking, the Good Vibes app interprets ‘short tap’ and ‘long press’ as ‘dot’ and ‘dash’ of Morse code. Combinations of these make letters and words, which are then transmitted as distinct sets of vibrations, which can be deciphered by any trained deafblind person. This is the first time in history that we have an effective two-way communication tool for the deafblind.

Conceptualized, designed and developed in-house by Cheil, the Good Vibes app brings together the power of creative thinking and technological innovation. Through the language of vibrations, the Good Vibes app aims to spread positivity in the lives of the deafblind. Available on the Google Play store, the app can be downloaded and used for free.

The app was developed by working closely with Sense International (India), a Non-Profit Organisation that works towards providing access to advice, opportunities and support for the deafblind community. Good Vibes was recently showcased at the “National Training for Adult Deafblind” held at Ahmedabad.

“After interacting with the deafblind and their caregivers, we knew we had our task cut out. We had to design a user experience that replicates ‘touch & feel’ – the only form of two-way communication used by them. With the Good Vibes app, we dug deep and explored a whole new dimension of app design: one that works for those can’t see or hear. The result is ‘the invisible UI’ – probably the first of its kind. And it works like magic,” said Vijay Simha, Executive Creative Director & Vinod Sivan, Group Creative Director, Cheil – the duo that led the design and development of the Good Vibes app.

Sanjeev Jasani, Chief Digital Officer, Cheil WW India said, “Very seldom do you really get a chance to touch people’s lives in a way “Good Vibes” does. We are really lucky to have this chance to put technology to good use. We hope to move forward on this journey and continue to make a difference to people’s lives.”

Source: Campaign Brief Asia

  App, Cheil Worldwide, Communication, deafblind, Digital, Good Vibes, India, Innovation, Marketing, Mobile, Technology