Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles, is already proving to be a […]
As part of Xbox’s recently-launched ‘Jump in’ campaign, 215McCann developed social shopping carousels to mimic shopping ads. These ‘ads’ contain a series of sneakers, fashion and consumer electronics but are actually fictional in-game items for some of this year’s most popular games available on Xbox. For example, a collection of shoes targeted to ‘sneaker heads’ […]
On World AIDS Day, Dentsu Webchutney joined hands with ScoopWhoop to narrate the old yet critical message of practicing safe sex in a new and innovative way. For this, a mobile game was created on Facebook that showed people the importance of safe sex. The uniqueness of the game is that unlike other mobile games, […]
Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]
According to the latest UN report 80,000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, that’s 137 women killed worldwide every day. A growth of 11% in just 6 […]
Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live Moves’. […]
Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]
When buying a new car the sound system isn’t always top of mind. To change that Swedish creative agency Stendahls, set up a test drive out of the ordinary, and took 4,500 drivers on a sound adventure through one of the world’s most vibrant cities – Madrid. The co-branded test-drive activity by Volvo Cars and […]
Iconic Australian retailer, Myer, has announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centrepiece of this year’s Myer Christmas campaign. A Naughty or Nice bauble is no ordinary Christmas decoration, instead it lets you and your family know […]