Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]
Raised with online creative tools and entrepreneurial platforms to broadcast their creations, Gen Z is defining a new era of influence and creative communication. This group, ages 13 to 22 years old, are already monetizing their outputs, building empires, e-zines, communities and more—all while using visual tools like those available on Snapchat to propel their […]
Faster than expected uptake of 5G has led to telecoms firm Ericsson predicting that there will be 1.9bn 5G subscriptions globally by the end of 2024, an increase of 400m on its previous forecast. The speed at which mobile network providers are introducing 5G around the world means coverage is set to reach 45 per cent of the world’s […]
A new study on in-app ad pricing and performance has found that the average click-through rates (CTR) of in-app video ads are 7.5 times higher than display ads. In-app videos are often full screen, which means their viewability rates also tend to be much higher than smaller display formats. As a result, consumers are much more likely […]
Automated home devices, such as smart thermostats and smart speakers, are expected to be worth $75bn to the industry by 2025, according to GlobalData. Smart thermostats are becoming more popular among consumers who want control their energy consumption, while smart speakers have been immensely popular since debuting a few years ago. Both Amazon and Google […]
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts, published on June 10. By 2021 the total will rise to 930 hours, or 39 full days. This is the fifth edition of […]
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double […]
Fewer than one in six UK consumers have made a purchase using a buy button on social media with more than a third entirely opposed to the idea of buying items via social platforms. According to an OnBuy.com survey of 1,424 consumers, Brits are most open to purchasing products through Instagram (59 per cent), followed by Facebook […]
New research out reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable. The new study, called VODyssey, which was conducted by research consultancy Differentology, surveyed over 2,000 UK consumers to explore consumer sentiment on SVoD services. Over […]
New research released on May 29 reveals that Instagram is the social media of choice for Comic Con attendees, with some 43% saying they’d pick the photo sharing platform over any other. This is a marked growth since the last poll at MCM London Comic Con in October 2018, where just 28% picked Instagram as […]