Verve Group Skyrockets to Become the Most Popular Mobile SSP in North America on both Google and Apple App Stores in Pixalate Seller Trust Rankings

Verve Group Skyrockets to Become the Most Popular Mobile SSP in North America on both Google and Apple App Stores in Pixalate Seller Trust Rankings

Verve Group, one of the fastest-growing SSPs for mobile and CTV and a part of Media and Games Invest (“MGI”), announced its continued growth in dominance within the mobile SSP space, confirmed by the release of Pixalate’s Mobile SSP Market Share Report for Q3 2023. The report places Verve Group as the No. 1 Mobile SSP in North […]

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

GumGum taps Frank Sueltmann, OMD, Nielsen alum, for the role GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and is the most senior hire the company has made in the region. As Google officially begins to […]

Utiq announces UK launch, appoints Sara Vincent as MD, UK

Utiq announces UK launch, appoints Sara Vincent as MD, UK

Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation.  Utiq, […]

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced the general availability of its Quality Attention™ measurement product – the first to unify media quality and eye tracking with machine learning. The new offering provides […]

The first parking app in space. A global campaign from EasyPark Group

The first parking app in space. A global campaign from EasyPark Group

EasyPark Group has, for the past 20 years, been leading parking innovation and smart mobility, transforming traditional systems to modern and convenient solutions. All with the mission to make cities more liveable. For 2023 they wanted to broaden the scope, making not only cities, but Earth more liveable. During 2023 there had been an unusually […]

Preciso announces collaboration with the AI Chip Centre at Digital University of Kerala

Preciso announces collaboration with the AI Chip Centre at Digital University of Kerala

The innovative technology company and the university are teaming up to boost contextual relevance and personalisation with machine learning Bid-smart DSP Preciso today unveils a collaboration with the AI Chip Centre at Digital University of Kerala (DUK), which sees the university use the programmatic bidder as a use case for its Masters students in AI […]

Amplified Intelligence releases new channel and format-level attention benchmarks

Amplified Intelligence releases new channel and format-level attention benchmarks

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using attentionPLAN®. Amplified Intelligence, the most trusted source for accurate attention measurement, has announced the launch of new ad platform and format benchmarks in its market-leading media planning tool, attentionPLAN®; giving brands and agencies a […]

Smurfit Kappa utilises cutting-edge event app for customer event

Smurfit Kappa utilises cutting-edge event app for customer event

Smurfit Kappa, a global leader in paper-based packaging solutions, today unveiled an innovative and interactive event app, in partnership with creative technology studio Appetite Creative, to enhance a customer event. The web app based connected experience, accessed via QR codes, is designed to support Smurfit Kappa’s SK Driving event offering a digital interactive support tool […]

The Gang appoints Joel Edström as Head of Platform Strategy to drive business expansion

The Gang appoints Joel Edström as Head of Platform Strategy to drive business expansion

The Gang, a developer studio specialising in creating bespoke immersive gaming experiences, has appointed Joel Edström as its new Head of Platform Strategy to drive business growth and unlock further opportunities in the gaming and user-generated content (UGC) landscape. In his new role, Edström will spearhead the development and execution of a strategy aimed at […]

SplitMetrics acquires App Radar in seven figure deal to revolutionize mobile growth

SplitMetrics acquires App Radar in seven figure deal to revolutionize mobile growth

US and Austrian startups will create one stop shop for app growth on the major app stores, serving 1,000+ customers across more than 100 countries SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven figure all-cash deal. The agreement creates the industry’s […]