VIOOH and Atedra Announce Partnership to supply Digital Out-of-Home advertising in the US
VIOOH and Atedra Announce Partnership to supply Digital Out-of-Home advertising in the US
PitchMe launches innovative AI-powered Job Description Generator for recruiters and hiring managers
● New AI algorithm writes skills-based job descriptions that help businesses stand out and attract talent ● Job Description Generator saves HR and recruitment professionals up to 80% of writing time by creating job descriptions 10 times faster while improving candidate matching
PitchMe launches innovative AI-powered Job Description Generator for recruiters and hiring managers
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique users per month in the Nordic region. Orage has newsrooms in Norway, Sweden, Denmark and Finland. […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio […]
UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
IRI announces Google executive and CPG advertising leader Kirk Perry as next President and CEO
Andrew Appel to transition to role as Board Director and Advisor
IRI, a fast-growing, innovative, global provider of technology, data and predictive analytics for the consumer, retail, and media sectors, today announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as President and CEO and a member of its Board of Directors, effective May 17, 2021. Mr. Perry succeeds Andrew Appel, […]
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
Blis’ new privacy-first product suite will enable clients to deliver key business outcomes. By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media.
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
Havas Media Group Partners with Spaceback to Bridge the Gap between Social and Programmatic
Havas Media Group (HMG) announces today that it has partnered with social display leader Spaceback to bring the creativity of social advertising to programmatic on a global scale. This partnership will allow marketers to distribute social experiences using programmatic infrastructure, adapting any posts from across the major platforms in just a few seconds. Havas Media Group’s full roster […]
Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth
The Birmingham and London-based start-up has hired ex-BBC veteran Daniel Pike as Chief Product Officer
Covatic, a fast-growing technology company who deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Daniel Pike as Chief Product Officer. Daniel joins Covatic at the start of […]
B2B Marketing Investment Expected To Increase In 2021
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
B2B Marketing Investment Expected To Increase In 2021