Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility
Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Acquisition accelerates Impact’s market leadership position in publisher partnership technology
Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the Partnership Cloud. For some of the largest and most recognisable names in digital commerce transformation, Trackonomics provides full-funnel revenue […]
Adnami signs agreement with Matterkind to deliver high-impact formats programmatically across Nordic markets
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland. Working together as strategic partners, Adnami and Matterkind will create lifetime customer value across addressable activations with high-impact formats […]
White Bullet study reveals that 20% of ads on pirate websites place consumers at risk
The cybersecurity and IP protection company also publishes a series of Malware definitions, to broaden understanding of this growing problem
A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them. The latest stats from its Intellectual Property Infringement Platform (IPIP), IPIP, uncovered over 8 billion […]
Global third-party intent data provider Cyance signals intent following rapid year-on-year growth
● Marketing tech category leader saw steady and sustained growth of 18% through the pandemic, 30% customer value increase, and is on track to achieve doubling of ARR within next 12 months ● Bolsters leadership team with key executive hires to support growth and expansion plans ● Kicks off 2021 with key product launch of powerful Cyance intent data and ABM platform, the only provider of fully GDPR compliant European third-party intent data
Cyance, the leading provider of global, third-party intent data, today announced significant momentum and growth results over the last financial year. The marketing technology, whose enterprise clients include K3, Towergate, and Zellis, is the only provider of fully GDPR compliant European third-party intent data coupled with a powerful account-based marketing (ABM) solution. With over 55,000 […]
CA+ Launches to Transform Mobile Advertising Production with Live Action, 3D Animation and Motion Graphics
New creative agency model offers the highest quality asset creation that's faster, better, cheaper for delivery across TV, Mobile, Web, OTT, and DOOH
Consumer Acquisition today launched its creative services agency CA+ that will focus on big brand thinking, strategy and creative for clients. Having already created hundreds of thousands of ads via animation, editorial and motion graphics for clients, CA+ was created to enhance its service offering with live-action video production, full post-production services, 3D computer animation, […]
Audience Store awarded TAG Brand Safety Certified Seal validated by ABC audit
Audience Store, the programmatic technology activation company, has been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.
The verification, which is independently validated through an audit by ABC, demonstrates Audience Store’s compliance with industry best practice and gives partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation. An independent specialist, Audience Store utilises millions of audience and data signals and the power of automation […]
Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing
Shopify Plus merchants can now launch and automate influencer and affiliate programs through the Impact Partnership Cloud
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily […]
Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit
Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.
The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s compliance with industry best practices and gives brand partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation. Adverty works with brands to help them access hard-to-reach audiences in the hugely engaging environments of gaming […]
MiQ Appoints Three New EMEA Leaders, Supercharging European Growth
Promotions across MiQ senior executive team, as Giles Ivey named EMEA CEO, Van Sideras EMEA COO and Freddie Turner UK MD
MiQ, the global programmatic media partner, has announced three key promotions across its senior executive management team to bolster its European expansion and drive a fast multi-market growth strategy. Giles Ivey has been promoted to EMEA CEO (previously UK CEO), Van Sideras has been named EMEA COO (previously UK MD), and Freddie Turner moves to the […]