Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of […]
The collaboration will enable advertisers to deploy successful campaigns across Amazon Ads solutions Adaptive streaming technology company SeenThis joined Amazon Ads Partner Network and was Certified as a 3rd Party Ad serving solution on ADSP. The collaboration empowers brands and agencies to leverage SeenThis’ cutting-edge adaptive streaming technology to create high-performance and more sustainable video […]
Contentsquare’s 2025 Digital Experience Benchmarks Report highlights urgent need to optimise experiences as digital landscape transforms, AI dominates, and consumers demand excellence As companies navigate a highly competitive landscape defined by rising customer expectations and the rapid evolution of AI-powered technologies, new data from Contentsquare‘s 2025 Digital Experience Benchmarks released today suggests that turning traffic into conversions […]
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with Reach into its thirteenth year. In the new deal, Reach will continue to implement Taboola’s […]
Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its digital Customer Communications Cloud announces that RCS Business Messaging (RBM) is now available on iOS for Three UK and Virgin Media O2 (VMO2). Three UK and VMO2’s adoption of RBM on iOS offers businesses unparalleled opportunities to engage […]
Partnership with global travel loyalty programme means Nectar members will soon be able to use and earn Nectar points on hotel and resort stays around the world Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on […]
The new deal provides Blis with 3 years of exclusivity, which will enable their customers to tap into anonymised and aggregated geographical insights on mobile brand engagement. Blis, the geo-powered advertising tech stack, has announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion Brand Elevator […]
Precision CTV and YouTube targeting maximised Black Friday footfall The Wires 2024 Awards has shortlisted Audience Store’s work for furniture retailer Furniture Village in the Best Use of Data & Creativity category – a major validation of the insight-driven media activation specialist’s CTV and digital targeting capabilities on small budget campaigns. Using such channels to […]
UK’s largest multi-partner loyalty programme teams up with major water supplier and will use reward points to incentivise behavioural change in water usage Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has partnered with Severn Trent to reward customers for adopting smart meters and reducing water consumption. The trial Severn Trent […]
The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]