Yabble launches AI image-based testing for faster, smarter concept validation

Yabble launches AI image-based testing for faster, smarter concept validation

Yabble, a YouGov company and leader in AI-powered market research, has experienced strong market adoption of its AI image-based concept testing functionality. Launched recently as part of its Virtual Audiences tool, the new capability allows brands to upload static creative assets and instantly gather feedback from AI personas that represent their target audiences in minutes. […]

Brand Metrics Wins “Best CTV Ad Tech Innovation” at the 2025 European Video Awards

Brand Metrics Wins “Best CTV Ad Tech Innovation” at the 2025 European Video Awards

Panel-less brand lift solution takes the honours at the leading awards celebrating video and CTV innovation Brand Metrics, the leading brand lift measurement company, is proud to announce it has been awarded Best CTV Ad Tech Innovation at the 2025 European Video Awards, hosted by VideoWeek. Brand Metrics was recognized for its pioneering panel-less brand lift solution, […]

Taboola partners with JOE Media Group to boost user engagement, initial success shows a 40% increase in ad revenue

Taboola partners with JOE Media Group to boost user engagement, initial success shows a 40% increase in ad revenue

Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announces its new partnership with JOE Media Group. Leveraging Taboola’s performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by 40%. JOE achieved this growth by integrating a suite of Taboola products, including Feed, Mid-Article, Explore […]

The New SEO: Adapting Strategies for AI-Powered Search

The New SEO: Adapting Strategies for AI-Powered Search

Customers are searching differently, and we all need to keep pace by Robert Langenback, president, Eight Oh Two Marketing TL;DR—AI is reshaping how people search and find answers online. Google’s AI Overviews (AIOs) now reach 2 billion monthly users, and more searches than ever are happening through AI assistants like ChatGPT, Perplexity, and Gemini. They […]

WEBER RANCH VODKA INTRODUCES ‘TEX,’ A FIRST-OF-ITS KIND PERSONALIZED ARTIFICIAL INTELLIGENCE MIXOLOGIST

WEBER RANCH VODKA INTRODUCES ‘TEX,’ A FIRST-OF-ITS KIND PERSONALIZED ARTIFICIAL INTELLIGENCE MIXOLOGIST

AI-Powered Experience, Delivered Through SMS or Online Chat, Inspires Creativity and Celebrates Cocktail Craftsmanship Weber Ranch 1902 Vodka, the innovative new vodka brand distilled exclusively from 100% Blue Weber Agave, has launched “Tex,” a groundbreaking new tool that combines professional mixology expertise with the intelligence of AI – delivered right through SMS text or online […]

impact.com Announces Sustained Growth in Q2 2025 as Consumers Turn to Authentic Connections with Trusted Communities and Brands

impact.com Announces Sustained Growth in Q2 2025 as Consumers Turn to Authentic Connections with Trusted Communities and Brands

Leading commerce partnership marketing platform reports another strong quarter, punctuated by new client wins, product updates, knowledge-sharing and further industry recognition. impact.com, the world’s leading commerce partnership marketing platform, announced today its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged […]

Marketers bet big on AI – but over half fear it will take their job

Marketers bet big on AI – but over half fear it will take their job

No Brainer’s 2025 Marketing Trends Report reveals industry professionals’ optimism as AI begins to prove its value Over half of marketers plan to boost AI investment by up to 50% with many seeing clear ROI already Data collected from more than 500 respondents shows an undercurrent of job loss concerns, as 53% fear creative roles will be replaced Artificial […]

SEEN Connects hires Johnny Cheng as first ever Operations Director

SEEN Connects hires Johnny Cheng as first ever Operations Director

Influencer and social marketing agency, SEEN Connects, today announces the appointment of Johnny Cheng as its Operations Director. Johnny will be shaping and leading all business operational strategy. Reporting into the agency’s Managing Director, Mae Reddaway, Johnny will be responsible for leading agency-wide operations, from team structure to commercial delivery. His role will be instrumental in […]

WeAre8 Launches New Mobile Ad Product and Taps Magnite as First SSP to Power Programmatic Advertising

WeAre8 Launches New Mobile Ad Product and Taps Magnite as First SSP to Power Programmatic Advertising

WeAre8, the social media platform for good, has announced it’s working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to power its new mobile in-app ad product. This collaboration marks WeAre8’s first step into programmatic advertising, enabling more brands to connect with its community while driving positive impact. Magnite will serve as WeAre8’s first […]

impact.com Announces 2025 Flagship Partnerships Experience Event, iPX, Bringing Together Partnership Economy Leaders and Decision Makers, and Featuring Best-Selling Author James Clear

impact.com Announces 2025 Flagship Partnerships Experience Event, iPX, Bringing Together Partnership Economy Leaders and Decision Makers, and Featuring Best-Selling Author James Clear

The three-day event enables brands, creators, publishers, and agencies to collaborate, network, and explore trends shaping the future of partnership-led growth impact.com, the world’s leading partnership management platform, today announced its newly expanded three-day flagship Partnerships Experience event (iPX), taking place June 9-11, this year in Austin, Texas. The event brings together all stakeholders in […]

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