Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility
Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility
Adnami signs agreement with Matterkind to deliver high-impact formats programmatically across Nordic markets
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland. Working together as strategic partners, Adnami and Matterkind will create lifetime customer value across addressable activations with high-impact formats […]
Global third-party intent data provider Cyance signals intent following rapid year-on-year growth
● Marketing tech category leader saw steady and sustained growth of 18% through the pandemic, 30% customer value increase, and is on track to achieve doubling of ARR within next 12 months ● Bolsters leadership team with key executive hires to support growth and expansion plans ● Kicks off 2021 with key product launch of powerful Cyance intent data and ABM platform, the only provider of fully GDPR compliant European third-party intent data
Cyance, the leading provider of global, third-party intent data, today announced significant momentum and growth results over the last financial year. The marketing technology, whose enterprise clients include K3, Towergate, and Zellis, is the only provider of fully GDPR compliant European third-party intent data coupled with a powerful account-based marketing (ABM) solution. With over 55,000 […]
CA+ Launches to Transform Mobile Advertising Production with Live Action, 3D Animation and Motion Graphics
New creative agency model offers the highest quality asset creation that's faster, better, cheaper for delivery across TV, Mobile, Web, OTT, and DOOH
Consumer Acquisition today launched its creative services agency CA+ that will focus on big brand thinking, strategy and creative for clients. Having already created hundreds of thousands of ads via animation, editorial and motion graphics for clients, CA+ was created to enhance its service offering with live-action video production, full post-production services, 3D computer animation, […]
Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing
Shopify Plus merchants can now launch and automate influencer and affiliate programs through the Impact Partnership Cloud
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily […]
Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit
Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.
The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s compliance with industry best practices and gives brand partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation. Adverty works with brands to help them access hard-to-reach audiences in the hugely engaging environments of gaming […]
Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce
A new partnership with Cavai, the world’s most advanced conversational advertising platform, provides unprecedented interactivity within Inskin’s ad formats
Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement and product selection within the format itself. A leader in specialised, high-impact formats, Inskin delivers exponentially […]
Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA
Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of key executives promoted in response to the technology company’s continued growth and success. Alex Springer has been promoted to Regional VP, EMEA Sales & Solutions Architects; James Bennie to Senior Director, Customer […]
Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns
Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as Publisher Partnerships Manager and Sam Levy as Commercial Activation Manager. Kathryn is tasked with looking after publisher relationships in the UK, growing the business by dipping into her extensive network. […]
Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering. International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of research that reveals how businesses can […]