Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]
Aer Studios Celebrates National Recognition for Achievements in Gamified eLearning with The Data Escape Room Aer Studios, the South West-based creative tech studio, has won a BIMA Award for its groundbreaking gamification project, The Data Escape Room. This national award-winning digital eLearning tool is designed to enhance data literacy among professionals through an engaging and […]
Innovative technology platform and data consent service set to help the industry move towards trust-based responsible advertising practices, while giving consumers real control and choice over their data. Equativ, the global leading independent ad platform, today announced its partnership with Utiq — the European AdTech company that delivers a Telco-powered Authentic Consent Service to enable […]
GumGum, a contextual-first, global digital advertising platform, showed its deepening commitment to the Japanese market with the appointment of seasoned digital media executive, Kenzo Selby to lead its growing business in Japan. Kenzo and the Japanese team bring The Mindset Platform™ and the inevitable advertising revolution that it represents, to our Japanese partners. He will […]
Val Morgan Digital has successfully minimised carbon emissions across Buzzfeed, Fandom, The Latch and POPSUGAR thanks to SeenThis’ adaptive streaming technology Adaptive streaming technology platform SeenThis and Australian media stable Val Morgan Digital have successfully minimised carbon emissions over the past six months – with SeenThis’ Emissions Dashboard showing that the publisher has avoided over […]
GumGum, the contextual-first, digital advertising platform, announced today that it is the first contextual provider to achieve a System and Organisation Controls Two (SOC2) compliance certification. As a leader in AI-driven advanced contextual insights and data, it’s critical for brands to trust GumGum with the limited amount of anonymised data needed to deliver campaigns in […]
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between Brand Metrics and its partners to ensure they get the best experience possible – […]
By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform […]
GumGum, a contextual-first, global digital advertising platform, today announced a new initiative through GumGum Gives, the company’s program that harnesses the power of its platforms and people to create positive social impact. The initiative’s goal is to help advocacy organisations capture people’s attention and drive awareness of CTV inventory through its new, innovative in-video ad […]
Jellyfish, a marketing performance company for the platform world, has today announced that it has been recognised four times in the prestigious 2023 Google Cloud Training Partner of the Year Awards. It has been awarded Training Partner of the Year across two key regions, Europe, Middle East, and Africa (EMEA) and the North America regions, […]
