The report reveals an average viewing time of 22 seconds for Digital Turbine’s video ad formats
Lumen’s latest report shows astonishing levels of attention achieved by in-game advertising
Affise Attribution becomes the third service in the Affise ecosystem
Partnership marketing tech provider Affise has launched a new mobile measurement platform (MMP) known as Affise Attribution. Affise Attribution becomes the latest part of the expanding Affise ecosystem of services, which together provide a seamless, fully integrated view of performance marketing data. The Affise Attribution platform includes access to Facebook mobile attribution data, and provides […]
SHAREit Group has fast become a tech company to watch on the world stage, boasting over 2.4 billion users of its products worldwide, including the SHAREit app. The app, which helps users slickly share multimedia, is now making bold moves into the UK/EU market. Unlike traditional file sharing tools, SHAREit does not rely on WiFi […]
JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe video ads. Verity™, the only independent ad-tech platform to achieve the Media Rating Council’s content-level […]
Seedtag makes its entry into the United States market, opening headquarters in New York and hiring of Managing Director Brian Danzis Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its […]
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Alibaba Entrepreneurs Fund-backed SaaS omnichannel social commerce platform SleekFlow hires UK sales director and pledges to create dozens of highly skilled tech jobs following major funding round led by Tiger Global, which has previously invested in Facebook and Bytedance SleekFlow, a leading SaaS omnichannel social commerce platform, has launched its new UK operation following an […]
Following their campaign last October, Motorola and its agency heaven surrounded themselves again with digital artists to express the diversity of interpretations of their new slogan, “T’as le M”. For this seasonal edition, the brand gave “carte blanche” to three talented motion designers, Alexandre Avram, Fanny Rollot and Vincent Viriot, who revisited the iconic logo, […]
Passendo enables real-time sponsored ad serving and improved relevance with its innovative product for the Zürich-based company
Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before. audienzz is a Swizz digital advertising specialist which offers a portfolio of […]