Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use. […]
The report reveals an average viewing time of 22 seconds for Digital Turbine’s video ad formats
Lumen’s latest report shows astonishing levels of attention achieved by in-game advertising
Affise Attribution becomes the third service in the Affise ecosystem
Partnership marketing tech provider Affise has launched a new mobile measurement platform (MMP) known as Affise Attribution. Affise Attribution becomes the latest part of the expanding Affise ecosystem of services, which together provide a seamless, fully integrated view of performance marketing data. The Affise Attribution platform includes access to Facebook mobile attribution data, and provides […]
JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe video ads. Verity™, the only independent ad-tech platform to achieve the Media Rating Council’s content-level […]
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Passendo enables real-time sponsored ad serving and improved relevance with its innovative product for the Zürich-based company
Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before. audienzz is a Swizz digital advertising specialist which offers a portfolio of […]
London UK, 5th July 2022 – Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) […]
The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow in H2
Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
Cavai and Azerion deliver industry first with conversational in-stream video