Studio BLUP, the London-based creative agency which specialises in connecting brands to new culture through relevant design, have created the first-of-its-kind augmented reality m-commerce experience for Boots.com, the UK’s largest health and beauty retailer and Kylie Cosmetics by Kylie Jenner. The agency, whose clients include the likes of Nike, Adidas, Sony Music, Redbull, the BBC […]
The programmatic specialist has made a number of new appointments to keep up with growing demand for its services
multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as Director, Ad Operations. He brings 15 years’ digital marketing experience supporting brands and publishers with performance-focused programmatic and paid social media campaign objectives; […]
The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai
Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients. In an industry first, MediaMath and Cavai’s partnership will bring conversational advertising solutions to programmatic advertisers at scale […]
Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces an exclusive partnership with leading developer, Dodreams, publisher of perennial hit car-battle game Drive Ahead!
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use. […]
Affise Attribution becomes the third service in the Affise ecosystem
Partnership marketing tech provider Affise has launched a new mobile measurement platform (MMP) known as Affise Attribution. Affise Attribution becomes the latest part of the expanding Affise ecosystem of services, which together provide a seamless, fully integrated view of performance marketing data. The Affise Attribution platform includes access to Facebook mobile attribution data, and provides […]
JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe video ads. Verity™, the only independent ad-tech platform to achieve the Media Rating Council’s content-level […]
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking […]
