Fast fashion retailer Zara is launching a mobile augmented reality app to be used in stores, which allows shoppers standing near certain displays to view AR images of models wearing different items from those displays, as well as purchase the merchandise through the app. Zara will begin rolling out the technology next month in about […]
L’Oréal has announced its acquisition of ModiFace, an augmented reality beauty app maker based in Canada. The company says that this decision is part of its digital acceleration strategy to give its 34 international brands the tools they need to succeed in this competitive digital environment. Modiface has plenty of experience working with big cosmetics […]
Reddit has announced the upcoming launch of native promoted posts for its mobile apps. The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all […]
Bud Light, the Denver Broncos football team and shopping rewards app Ibotta partnered to deliver a free beer to fans to celebrate the start of the free agency period, when teams can recruit eligible players. The promotion, which runs through March 28, will reward the first 500 fans in Colorado that redeem the offer, according […]
Facebook has quietly launched its Express WiFi app on Google Play, and it’s now available for download in Indonesia and Kenya. The application gives users a way to purchase internet connection from participating businesses instead of paying for a more expensive and, in many places in developing nations, typically slow and spotty mobile connection. Facebook […]
South East Asian ride-hailing firm Grab has moved deeper into financial services with the launch of a dedicated unit and the introduction of micro-loans and insurance products. Grab Financial will encompass all of Grab’s fintech offerings, including payments services, rewards and loyalty services, agent network services and now also financial services. Grab has been progressively […]
Apple and Ito World have partnered to bring bike-sharing dock information to Apple Maps, TechCrunch reports. Now, in a number of cities, users can just type “bike sharing” or the name of a bike-sharing service into the Apple Maps search bar and it will show you all of the nearby docks as well as the […]
Artland, a platform dedicated to connecting art collectors and galleries worldwide, which was founded by Danish brothers Mattis and Jeppe Curth, has just announced a successful round of funding. The new investors include one of the world’s most famous handball players, Mikkel Hansen; Olympic dressage champion Andreas Helgstrand; musician and songwriter Shaka Loveless; and Airhelp […]
The PGA Tour introduced PGA Tour AR, a brand new augmented reality (AR) app bringing live AR tournament coverage to life for fans around the world on their iPhone and iPad. Live AR coverage on PGA Tour AR will begin in conjunction with the opening round of the Arnold Palmer Invitational presented by Mastercard on […]
Cheetos, the snack brand from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new ‘Cheetos Vision‘ app launching at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything a mobile […]