Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences.
Adverty launches In-Play and In-Menu ads in Magic Finger 3D and World Hockey Manager 2021
Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns
The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions
Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale
White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation
77% claim being annoyed when seeing or hearing the same ad over and over. 65% of marketers said that personalisation is a key priority for their advertising strategy. Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
Explorer is part of the company’s Automation suite of products, which aim to dramatically simplify marketers’ day-to-day tasks - with initial research showing the tool saves users an estimated 60 minutes a day
Swaarm Launches Actionable Analytics Tool, “Explorer”, Helping Performance Marketers Manage Millions of Events Within Seconds
Big Shifts in Budgets and CPMs in Fallout of iOS 14.5 as Identified by Bidalgo
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.
Covatic, the fast-growing Techstars backed technology company has launched a new product, Covatic A-Type— a new solution to the ID and privacy challenges currently faced by the digital advertising industry. The product enables publishers and apps to maintain and grow digital revenues while preserving user privacy and meeting tightening industry data standards. A-Type uses Covatic’s […]
Abel & Cole Launches New App To Boost Customer Retention
NOVATIQ Announces Supership Holdings Partnership To Scale Its Privacy-First Identity Solution Across Japan And APAC