Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Alibaba Entrepreneurs Fund-backed SaaS omnichannel social commerce platform SleekFlow hires UK sales director and pledges to create dozens of highly skilled tech jobs following major funding round led by Tiger Global, which has previously invested in Facebook and Bytedance SleekFlow, a leading SaaS omnichannel social commerce platform, has launched its new UK operation following an […]
Following their campaign last October, Motorola and its agency heaven surrounded themselves again with digital artists to express the diversity of interpretations of their new slogan, “T’as le M”. For this seasonal edition, the brand gave “carte blanche” to three talented motion designers, Alexandre Avram, Fanny Rollot and Vincent Viriot, who revisited the iconic logo, […]
Passendo enables real-time sponsored ad serving and improved relevance with its innovative product for the Zürich-based company
Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before. audienzz is a Swizz digital advertising specialist which offers a portfolio of […]
London UK, 5th July 2022 – Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) […]
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
The cyber safety and intellectual property protection company will help the nation’s leading media agency to prevent ads ending up on pirate sites
White Bullet partners with Horizon Media to stem the flow of ads to pirate publishers
The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow in H2
Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
t’s been a busy start to the year for adtech vendor, Adnami, which today announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network Ad4Good and television channel TF1, including flagship title TF1info.fr. Over the past year, Adnami has seen growing demand for […]
Walr officially accredited Great Place to Work®