Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the world of media […]

Netflix Earnings: User & Engagement Trends

Netflix Earnings: User & Engagement Trends

Verto Analytics finds out the latest contextual Netflix user trends among people over 18 years old, over the last quarter from June to September 2017:  Netflix’ US audience jumped by 7.7% / 3.7 million people – now reaching 25% of the US online population. The UK saw a huge 24.8% / 1.4 million increase to 16% reach. It saw particularly […]

Rise of Live Streaming & Marketing Trends Explained in New Infographic by Koeppel Direct

Rise of Live Streaming & Marketing Trends Explained in New Infographic by Koeppel Direct

Live streaming has become the hottest new marketing trend among advertisers, used as a strategy to encourage real-time engagement with consumers. In the latest infographic from direct response agency Koeppel Direct, the statistics reveal how people are now viewing content and why there’s been such a significant shift to live streaming among industries. The infographic, […]

Vpon Releases the Latest APAC Mobile Programmatic Advertising Statistics and Trends Report

Vpon Releases the Latest APAC Mobile Programmatic Advertising Statistics and Trends Report

Vpon Big Data Group, Asia’s leading big data ad tech company, releases the “2016 APAC Mobile Programmatic Advertising Statistics and Trends Report,” unveiling the mobile insight and user behaviour of Greater China tourists and comprising tourist behavioural differences between away and in home country. A real case of American Express (AMEX) is included to demonstrate […]

SOTI Unveils 2017 Mobile Retail Technology Trends

SOTI Unveils 2017 Mobile Retail Technology Trends

In response to flat line retail sales growth, innovative retailers are aggressively pursuing the omnichannel to create a seamless shopping experience across all channels, including in-store, online, mobile and social. They are exploiting the Internet of Things (IoT) and deploying exciting new technology in-store while empowering their “connected associates” with training and technology to improve […]

Warc Unveils Effective Global Social Strategy Trends of 2016

Warc Unveils Effective Global Social Strategy Trends of 2016

Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. The ‘Seriously Social 2016‘ report features analysis by Peter Field, the renowned independent marketing consultant. Field scrutinised data attached to entries to […]