RoosterMoney unveils pocket money skill for Amazon Alexa

RoosterMoney unveils pocket money skill for Amazon Alexa

With skills aimed at children and families proving to be one of the fastest growing categories for Amazon’s Alexa digital assistant, mobile ‘pocket money’ tracking app RoosterMoney has announced the launch of the first-ever pocket money skill for the voice assistant. The RoosterMoney skill enables users to track their saving and spending, as well as keeping them […]

Huawei runs first photography competition judged by AI

Huawei runs first photography competition judged by AI

Mobile phone maker Huawei has launched a photography competition, rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer. The campaign is the latest activity for the HUAWEI P20 Series launch campaign and brings to life Huawei’s leadership in AI photography. “We have trained the AI in our P20 Pro smartphone […]

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social […]

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media.  At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts  with Artificial Intelligence: Add Human Intelligence” […]

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]