Havas gains JICWEBS certification for anti-fraud and brand safety

Havas gains JICWEBS certification for anti-fraud and brand safety

Havas has become the latest major media agency to be certified for both brand safety and anti-fraud by JICWEBS – the independent body that sets best practice and standards for trusted online ad trading in the UK. Havas takes the list of certifications for brand safety and anti-fraud to 72. Certification is awarded if an […]

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]

Google Plans to Vet YouTube Premium Video Content

Google Plans to Vet YouTube Premium Video Content

Google is planning a new push to vet top-tier YouTube videos that it bundles for major advertisers, people familiar with the effort said, moving to address resurgent concerns that inappropriate content is being shown alongside brand messages. The new approach will be applied to videos that are part of Google Preferred, a set of popular […]

Skype introduces Private Conversations with end-to-end encryption

Skype introduces Private Conversations with end-to-end encryption

Skype, Microsoft’s popular VoIP platform, is introducing end-to-end encryption to text messages, audio calls and file transfers made using the service, with the latest ‘Insider’ version of the platform adding support for the Signal protocol. Signal is already used by WhatsApp, Google Allo and Facebook Messenger to encrypt in-app discussions, as well as being available as […]

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.  Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]

Netflix beats Tinder to be top earning non-game mobile app of 2017

Netflix beats Tinder to be top earning non-game mobile app of 2017

Netflix was the world’s top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second. Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016. Netflix was also […]

New CAMRA beer app guides people in the UK to perfect pints

New CAMRA beer app guides people in the UK to perfect pints

The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity. The Good Beer Guide app collates data from over 40,000 pubs, 10,000 beers and 2,000 breweries which have been individually visited and reviewed by thousands […]

WeChat opens its closed ecosystem for brands

WeChat opens its closed ecosystem for brands

WeChat has made a fundamental change to the way it works. China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an asset for the app’s parent company, Tencent, […]

Dogology promotes digital dog training with AR out-of-home campaign

Dogology promotes digital dog training with AR out-of-home campaign

OUTFRONT Media Inc. announced a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s in-house creative boutique, OUTFRONT Studios. Between December 25, 2017 and January 12, 2018, OUTFRONT’s out-of-home displays […]