Amazon strikes deal with Apple to sell new iPhones and iPads

Amazon strikes deal with Apple to sell new iPhones and iPads

Amazon has made a deal with Apple that will see the Cupertino tech company sell its products — including iPhones, iPads, and Apple Watches — directly on Amazon, according to a report from CNET. Amazon has sold Apple products before, but those have been from third-party sellers, which means that the prices are often variable […]

Disney posts record profits as it reveals Netflix rival

Disney posts record profits as it reveals Netflix rival

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%. In the three months to 29 September, Disney earned $14.3bn in revenue, up 12% year-on-year, while profits rose 33% to $2.3bn. Its performance was boosted by the studio division, whose revenues jumped 50% […]

Chinese consumers take to social media to relieve daily life pressures, says Kantar

Chinese consumers take to social media to relieve daily life pressures, says Kantar

While an entire industry has been built around the ‘digital detox’ and social media’s been labelled as a new type of addiction, China’s netizens feel that social media actually offers a relief from daily life. Some 57% of Chinese users feel social media helps them “relieve from pressure in real life”, up 12% points from last year according […]

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]

AdRoll Group acquires Growlabs to strengthen its RollWorks enterprise unit

AdRoll Group acquires Growlabs to strengthen its RollWorks enterprise unit

Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firm’s RollWorks business unit, which focuses on enterprise sales and marketing. AdRoll Group launched RollWorks in February 2018 to provide B2B marketers with an account-based marketing (ABM) solution that spanned from account discovery through to engagement and measurement. Adding Growlabs, […]

Short form ads driving strong brand memorability, says Phoenix Marketing International

Short form ads driving strong brand memorability, says Phoenix Marketing International

Short-form ads (5-7 seconds long) are almost as effective at driving Brand Memorability as 15 and 30 second ads, according to new data from Phoenix Marketing International. Mining its Brand Effect in-market ad tracking database, the study analysed Brand Memorability, the TV viewers’ ability to remember each ad’s content and the brand 24 hours after […]

Google launches smart campaigns in Google Ads to simplify ad buying for SMBs across Asia Pacific

Google launches smart campaigns in Google Ads to simplify ad buying for SMBs across Asia Pacific

Google has today rolled out its ‘Smart campaigns’, designed for small-to-medium businesses (SMB) looking to get started with online advertising, across the Asia Pacific. According to the tech giant, the ‘Smart campaigns’ will save SMB’s time when they set up a campaign and drives results like calls, actions on their website and visits to their […]