MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” that it scored a $6.5 million investment led by Edison Partners.

“With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and co-founder Ari Brandt.

Also, with a new president and global chief revenue officer on board — Richard Kosinski, former president of video ad company Unruly — the New York-based startup plans to gear up and accelerate growth.

Other MediaBrix’s capital backers include Revel Partners and Horizon Technology Finance.

To date, MediaBrix has raised $18 million.

Source: VentureBeat