New Research by Common Sense Finds Major Spike in Mobile Media Use and Device Ownership by Children Age 0 to 8

New Research by Common Sense Finds Major Spike in Mobile Media Use and Device Ownership by Children Age 0 to 8

Common Sense today announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment in an ongoing series of national surveys tracking the use of media and technology among U.S. children from birth to age 8. Among the key findings is the spike in the number of young […]

Survey Shows Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Key Opportunities

Survey Shows Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Key Opportunities

YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While […]

Teads, Viant, Verve comment on the IAB ad spend report

Teads, Viant, Verve comment on the IAB ad spend report

The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN)  has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]

Video is fastest growing Ad Format

Video is fastest growing Ad Format

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]

Persistence Market Research: Mobile Advertising Market to be Worth More than $120 Billion by End 2022

Persistence Market Research: Mobile Advertising Market to be Worth More than $120 Billion by End 2022

Global giants such as Facebook, Snap and Google have placed a large portion of their bets on mobile advertising, pointing to a bright future indeed for this market, according to Persistence Market Research. Mobile advertising — which includes search, social, programmatic, and video ads — is important in both developed and emerging economies, especially so […]

41% of marketers ‘intimidated by mobile programmatic’, according to iotec

41% of marketers ‘intimidated by mobile programmatic’, according to iotec

Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research. The study, from transparent media buying platform, iotec, addresses some of the rising concerns within mobile programmatic advertising through their latest […]

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific. The 2017 State of Marketing Attribution report provides detailed insight into a marketer’s perspective […]

In-App Mobile Ad Spend to Reach $45.3Bn, According to eMarketer

In-App Mobile Ad Spend to Reach $45.3Bn, According to eMarketer

eMarketer’s report on ad spending inside apps is likely to bring joy to some (Google, Facebook) and sorrow to others (everyone else). In 2017, in-app mobile ad spend will reach $45.3 billion, up $11 billion from the previous year, according to eMarketer. And apps are where the money is at for mobile advertising, comprising 80 […]