New Ogury study shows UK fintech beginning to take market share

New Ogury study shows UK fintech beginning to take market share

Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]

Southeast Asia’s Internet economy on track to hit $200bn by 2020, according to Google and Temasek

Southeast Asia’s Internet economy on track to hit $200bn by 2020, according to Google and Temasek

Southeast Asia’s Internet economy is set to hit $50bn in 2017, outpacing earlier growth expectations by 35% and well on track to realising a $200bn internet economy by 2025, according to a report released by Google and Temasek Holdings, the Singapore government’s investment vehicle, called the ‘e-Conomy Southeast Asia Spotlight 2017’. The report found that […]

UK operators must address the growing need for broadband in rural areas, says GlobalData

UK operators must address the growing need for broadband in rural areas, says GlobalData

UK residents and businesses located in rural areas should push for improved access to ultrafast broadband (with connectivity at 300 Mbps and above) and 5G services, according to GlobalData, a leading data and analytics company. One of the primary inhibitors to economic growth in the UK is the shortage of internet access services and lack […]

New Forrester and AppsFlyer Study Reveals Enterprise Marketers Significantly Exposed to Mobile Fraud

New Forrester and AppsFlyer Study Reveals Enterprise Marketers Significantly Exposed to Mobile Fraud

In a recent commissioned study conducted by Forrester Consulting on behalf of AppsFlyer this November, marketers were surveyed about their top challenges and goals for mobile marketing in the upcoming year. In this survey, Forrester polled 250 marketers whose companies spend at least $1 million a month on digital advertising. The survey also dove deep into the issue of […]

Google beats Facebook as top referral source for publishers

Google beats Facebook as top referral source for publishers

Google has surpassed Facebook as the primary source of referral traffic for web publishers in a reversal of fortunes for the tech titans since the beginning of the year. Data provided by digital analytics specialists Parse.ly highlights the diverging fortunes of both tech giants with Facebook’s share of external traffic referral slumping from 40 to […]

UK consumers enjoy personalised experiences, but are reluctant to share their data

UK consumers enjoy personalised experiences, but are reluctant to share their data

Though UK consumers are annoyed by the lack of personalisation that brands deliver, they remain concerned about handing over their personal data in order for this personalisation to occur. According to research from Accenture, which involved 1,800 UK consumers, 47 per cent feel frustrated when brands fail to deliver a relevant, personalised shopping experience. However, […]