Virgin Media mobile subscriptions forecast to fall slightly to 2022, says GlobalData

Virgin Media mobile subscriptions forecast to fall slightly to 2022, says GlobalData

Despite recent strong revenue growth, Virgin Mobile’s mobile subscriptions are expected to fall slightly over the next five years, according to GlobalData, a leading data and analytics company. Virgin Media recently reported its earnings for the quarter ending 31 March 2018, announcing strong year-on-year revenue growth of 5.2%, bringing total revenue up to £1.278 bn for […]

In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

Teads, the inventor of outstream video and a leading global video advertising marketplace, announced results from a new global survey, “In News We Trust.” Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news. Three quarters of respondents said the rise in […]

During disasters, active Twitter users likely to spread falsehoods, according to University at Buffalo research

During disasters, active Twitter users likely to spread falsehoods, according to University at Buffalo research

We know that Twitter is littered with misinformation. But how good are the social media platform’s most active users at detecting these falsehoods, especially during public emergencies? Not good, according to new University at Buffalo research that examined more than 20,000 tweets during Hurricane Sandy and the Boston Marathon bombing. The study, published in the […]

Snapchat sees drop in millennial user sentiment following redesign, according to YouGov

Snapchat sees drop in millennial user sentiment following redesign, according to YouGov

Parent company Snap Inc.‘s first quarter financial results for 2018, released May 1, disappointed investors, sending the company’s share price down to a record low. Snapchat’s slowing growth and lower-than-expected revenue are, in part, likely due to the app’s redesign disappointing another key group: millennials. Since Snapchat began rolling out its controversial redesign late last […]

Gekko’s new study reveals Brits love smart home tech but are often left baffled by it

Gekko’s new study reveals Brits love smart home tech but are often left baffled by it

The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]