Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts  with Artificial Intelligence: Add Human Intelligence” […]

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]

New report by Code Computerlove reveals organisational mindset driving digital effectiveness

New report by Code Computerlove reveals organisational mindset driving digital effectiveness

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective. The survey carried out by digital agency Code Computerlove, a fore-runner of product thinking as an approach, found some clear differences in the attitude, behaviours and methodologies of top-performing business versus the mainstream when it comes to their […]

Organisations struggle to make progress with their digital transformation investments

Organisations struggle to make progress with their digital transformation investments

New research from Capgemini’s Digital Transformation Institute highlights that the minority of businesses feel they have the digital (39%) and leadership (35%) capabilities needed to make their digital transformation journey a success. The report, “Understanding Digital Mastery Today: Why companies are struggling with their digital transformations” reveals that while companies are making progress on evolving […]

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]

Mobile share of advertising market to exceed 30% in 2020, according to Zenith

Mobile share of advertising market to exceed 30% in 2020, according to Zenith

Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s Advertising Expenditure Forecasts, published on June 18. Expenditure on mobile advertising will total US$187bn in 2020, more than twice the US$88bn spent on desktop advertising, and just US$5bn behind the US$192bn spent on television advertising. At […]

Brand safety remains top advertising concern as incidents rise 25 percent, according to DoubleVerify

Brand safety remains top advertising concern as incidents rise 25 percent, according to DoubleVerify

DoubleVerify, the leading independent provider of digital media measurement software, released its 2018 Global Insights Report providing a market-by-market benchmark of the challenges faced by global marketers and an outlook on the current and future state of media quality on the internet. The new 2018 data indicates that brand safety violations have risen by 25 percent in […]